Jason Kessler

CoreWeave

CoreWeave is the backbone of the AI revolution, with high-powered computing infrastructure used by almost all of the major players in AI. With a looming IPO, they needed a campaign that got the word out about who they are, what they do, and how they’re paving the way for the future. Which is why we did something few had done before (in the halcyon days of Spring 2025…): we created their very first national TV spot almost entirely out of AI-generated video. Instead of a million dollar budget and weeks of production, we produced the entire thing with a team of two creatives and a producer in under three weeks. How’s that for efficiency? In additional to the :30 video, we also showed up in Times Square, on (and in!) taxis, across social, and even completely revamped their brand guidelines with more AI-generated imagery to be used as a plug-and-play toolkit for their marketing work moving forward. Take a look at the case study to see how far we went to position CoreWeave as the lead wagon heading into the AI wilderness. Is this what it feels like to be a pioneer? I thought there’d be a lot more buffalo and leather…