Jason Kessler

Honey Pot

Honey Pot, the better-for-you feminine care brand, had a strong organically-grown audience, but it was finally time to break into the big time. So they needed a national campaign that got them noticed by a larger audience and they came to exactly the right… guy? This project was incredible for me as a Creative Director. Completely out of my comfort zone and working with a full group of incredible women (or humans with vaginas, as Honey Pot likes to say), I led a lean but mighty team towards creating a fantastic campaign across OLV, OOH, social, and radio that reframed our national conversation around periods. I’ll humbly give myself a few bonus points for stepping in cold halfway through the pitch process to replace an ECD, then going on to win this business. The work performed so well that the client almost instantly doubled their media budget and decided to extend their entire flight by months. It turned out to be Periods Made Better and Period Campaigns Made Better all at the same time.